Root domain vs sub domain for my blog
You meed Marketing Pro to be able to host your blog and this can only be done on a sub domain (Angelfish Fieldwork is set up like this)
You need HubSpot CMS to be able to host a blog on your top level root domain
(Angelfish Marketing is set up like this)
There is lot of debate in the SEO world on blogs living on sub-domains. Google will see this as a new domain so you’re growing it from scratch. If your blog has lots of traffic and rankings, you should consider this carefully. You can consider starting a new blog on the sub domain and moving the old blog to the footer or eslewhere on the site so ranking are retained.
This might be a useful resource too: https://www.searchenginejournal.com/subdomains-vs-subfolders-seo/239795/#close
This is Matt Cutt’s video on the subject below who was head of SEO at Google. He says there is no difference, but like I say, lots of debate on this one.
https://youtu.be/_MswMYk05tk
Benefits of putting blog on HubSPot:
- Control of publishing be marketing team
- Control of SEO
- Great user interface - easy publishing for marketing team
- Joined up analytics to understand performance on your blog better